A link to your event page. (If you have a page/event for it on Facebook or something.)
If you're selling tickets online, enter the link to buy those.
Provide a link to your event's image (we'll still host it ourselves).

These times are in 12-hour format: hh:mm pm/am.
The unique URL for your event (this will auto-generate, but you can edit it, I guess).
What things apply to this event? (This will be deprecated for more useful options)